Advance Cabello, a premier importer and distributor of professional hair care products in Thailand, celebrates its 12th anniversary by announcing a strategic push into the growing professional hair care sector. Driven by a “Salon-to-Home” ecosystem model connecting over 1,500 salon partners nationwide, the company aims for a 20% revenue growth this year, capitalizing on shifting consumer behaviors toward personalized scalp health, natural ingredients, and clean beauty.
This expansion aligns with industry trends where consumers prioritize gentle, ammonia-free, and sustainable hair solutions. According to IndustryARC, Thailand’s professional hair care market is projected to reach $188 million (approx. 6.2 billion THB) by 2030, while the global hair color market is expected to reach $47,380 million by 2034.
Marking this milestone, Advance Cabello launched the reformulated A.S.P® KITOKO® Hair Care, a luxury vegan line tailored specifically for Asian hair types. Featuring at least 92% naturally derived ingredients and recyclable packaging, the lineup offers 6 targeted product ranges. This additions complements the company’s existing portfolio, which includes A.S.P® Expert Haircare from the UK and milk_shake® from Italy.
CEO of Advance Cabello Co., Ltd., stated that modern consumers perform in-depth research on ingredients and personal hair concerns rather than focusing solely on aesthetic results. To support this demand, the company operates on a balanced revenue structure: 40% from professional hair color and chemical products, 25% from in-salon treatments, and 35% from Home Care products—a segment growing at an average of 15% annually.
To empower its salon network, Advance Cabello conducts around 30 technical and diagnostic training sessions annually, upskilling over 1,000 hairstylists per year. Over the next three years, the company targets expanding its salon partnership network to 2,400 locations nationwide while utilizing digital channels to streamline repeat purchases for end-consumers.
