Nike Sportswear has officially launched its latest campaign featuring global superstar and BLACKPINK member Lisa (Lalisa Manobal), spotlighting her relentless pursuit of ambitious dreams alongside the historic legacy of the iconic Nike Moon Shoe.
Lisa’s journey epitomizes the ultimate “moonshot”—a bold leap that began at age 14 when she won the YG Entertainment audition and moved from Thailand to pursue rigorous training. Today, in 2026, the multifaceted rapper, singer, dancer, actor, and fashion icon has evolved into a global force and official Nike partner, realizing her highest ambitions on the world stage.
This trajectory mirrors the heritage of the Moon Shoe, widely regarded as Nike’s original moonshot. Born from co-founder Bill Bowerman’s kitchen experiments, the silhouette cemented Nike’s reputation as an industry innovator and laid the foundation for the brand’s enduring ethos: embracing experimentation, continuous evolution, and forward momentum.
In the Fall collection campaign, Lisa showcases the sleek, fashion-forward Moon Shoe silhouette through striking imagery. The visual narrative depicts her reaching the pinnacle of success, leaving footprints on the lunar surface, planting the Nike Sportswear (NSW) flag, and standing atop the podium. The visuals are paired with the 1964 track “Mister Magic Moon” by The Kim Sisters (accompanied by Joe Tanner’s orchestra)—the pioneering Korean group that achieved international acclaim long before the advent of modern K-pop—creating a seamless bridge between heritage and the future.
The Nike Sportswear Moon Shoe in its seasonal colorways is now available globally via Nike.com, select Nike retail locations, and authorized partner stores worldwide.
