Synnex (Thailand) Public Company Limited (SYNEX) is ramping up its second-half performance by expanding four “New Growth Engines”—AI Infrastructure, Cloud, Energy Solutions, and Device-as-a-Service (DaaS). The move aims to capture surging technology investments across both public and private sectors, while expanding high-value-added business lines to ensure sustainable long-term profitability.
Panya Phunpermpholsiri, Chief Sales and Marketing Officer of SYNEX, stated during the recent Earnings Call that the company’s forward strategy focuses on increasing the proportion of high-value services. Leveraging its portfolio of over 70 global brands and a robust network of more than 6,000 distribution channels, SYNEX is transitioning from a traditional distributor into a full-scale end-to-end technology solutions and services provider.
The strategy reflects strong operational performance from the first six months. The IT Commercial sector surged by 49%, propelled by AI PC adoption and corporate projects. The Enterprise segment grew by 14%, fueled primarily by Energy Solutions, where the Solar category skyrocketed by 913% and Inverters surged by 1,751%. Additionally, IT Security grew by 81%, Wearables by 113%, Gaming & Gadgets by 38%, and Software & Cloud by 9% year-over-year.
To sustain this momentum, SYNEX has detailed key developments for its New Growth Engines in H2:
- End-to-End AI Infrastructure: Delivering comprehensive solutions covering AI Servers, Storage, Networking, Cloud, AI Solutions, and Managed Services.
- Cloud Infrastructure: Expanding its strategic partnership with AWS, aiming for a 10-fold revenue growth in 2026 compared to 2025.
- Energy Infrastructure: Transitioning from hardware sales to integrated Solar Energy Solutions, Energy Storage Solutions, and project management services.
- Device-as-a-Service (DaaS): Generating predictable Recurring Revenue through full lifecycle device management. This includes the launch of “Samsung Ready – AI-Powered Device-as-a-Service,” targeting enterprise, financial services, healthcare, manufacturing, education, and government clients.
Panya emphasized that the second half of the year will benefit from industry high seasons, new product launches, and strong demand for digital transformation investments.
Nutnicha Thuranikon, Chief Financial Officer of SYNEX, added that the company remains financially resilient and focused on optimizing its product mix. By continuing to expand its technology ecosystem alongside global tech partners, SYNEX remains firmly on track toward its long-term vision of becoming Thailand’s No. 1 IT Ecosystem.
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