FUJIFILM Business Innovation (Thailand) Co., Ltd., a market leader in office solutions and printing, has announced its dominant position in Thailand’s digital production printing market, securing a 34% market share in 2024. The company is setting an ambitious target to increase its share to 40% by 2025, driven by a strategic focus on comprehensive solutions and a strong commitment to sustainable technologies.
Masaaki Yanagiya, President of FUJIFILM Business Innovation (Thailand), attributed the company’s success to customer trust in its product quality, reliability, and excellent after-sales service. “We are not just a printer supplier; we are a provider of comprehensive solutions that help customers transition their businesses into the digital era,” he stated.
Driving Growth with “One GC The Brand of Choice” Strategy
The company’s Graphic Communication business group saw a robust 22% sales increase in the first quarter of this year. Kitti Pornpipatwong, Graphic Communication Head, credits this growth to the “One GC The Brand of Choice” strategy, which positions the company as a provider of value-added printing innovations for both traditional and digital systems. The company’s strengths lie in its deep industry understanding and a team of experts offering end-to-end support, from consultation and installation to training and professional after-sales service.
Embracing Digital and Sustainable Printing Trends
Kitti highlighted that the commercial printing industry is rapidly adopting digital technology to meet growing demand for diverse and fast-turnaround jobs. Key trends include the expansion into packaging, the shift to online ordering, and a rising demand for small-quantity print jobs. Additionally, the industry is moving towards Green & Sustainable Printing, with customers seeking energy-saving and waste-reduction solutions.
To meet these demands, FUJIFILM Business Innovation (Thailand) offers a full suite of solutions, including:
- Digital Production Printers: Featuring models like the Revoria Press EC2100S / Revoria Press SC285S, which are ideal for label and packaging printing.
- Advanced Software Solutions (Workflow Solution): To streamline the entire printing process.
- Professional Services: Comprehensive consultation and technical support.
The company continues to innovate with new technologies, including special inks (white, silver, pink, and clear), automated quality inspection systems, and static charge reduction systems. This focus on technological advancement also extends to developing energy-efficient products and precision technology to minimize waste.
Showcasing at Pack Print International 2025
Reinforcing its leadership, FUJIFILM Business Innovation (Thailand) showcased its full range of digital production printing equipment at Pack Print International 2025, held from September 17-20 at BITEC Bangna. The exhibition highlighted the company’s “Total Solutions for the Packaging and Printing Industries” concept.
According to data from the Federation of Thai Industries and the Printing Association of Thailand, the country’s printing and packaging industry is projected to grow by 4-4.2% this year, reaching an estimated value of 350 billion baht. Digital printing, in particular, is forecasted to see a 6.64% growth rate by 2027, as businesses adopt smart label printing and integrate digital technology with a continuous focus on sustainability. This presents a significant opportunity to further elevate Thailand’s printing industry on the global stage.
