PALIT Microsystems Ltd., a global graphics card manufacturer with over 38 years of industry experience, has partnered with Achiva Technology (Thailand) Co., Ltd. to launch a major consumer-focused (B2C) strategy in Thailand. The company has officially introduced its digital brand ambassador “RiTONA” in the country as the first in the region, alongside the special-edition PALIT GeForce RTX™ 5060 Ti 8GB RITONA OC graphics card, while outlining plans to expand into Mini PCs, AI PCs, and turnkey enterprise solutions.
Following years of strong performance in Japan and Australia, the anime-inspired character RiTONA makes its international debut with Thailand leading the regional rollout. PALIT collaborated with popular content creator Pang (Zbing z.) and designated the 18th of every month as “RiTONA Day” for recurring promotional activities. The RiTONA lineup is slated to expand beyond mainstream tiers such as the RTX 5060 and 5060 Ti to cover a full range from entry-level to high-end GPUs.
The PALIT GeForce RTX™ 5060 Ti 8GB RITONA OC features an all-white shroud, dual 10.2 cm cooling fans, side ARGB lighting, and a metal backplate showcasing RiTONA artwork. Designed for compact PC builders, the card measures 23.4 cm in length, fitting Small Form Factor (SFF) chassis, and includes 0-dB silent fan technology. To empower PC DIY enthusiasts and the maker community, PALIT also provides downloadable 3D files on its website, allowing users to print and customize their own GPU shrouds.
Beyond graphics components, PALIT is capitalizing on rising regional demand—where Mini PC adoption in Asia is growing at 20–30% annually—by expanding into Mini PC and AI PC hardware. Initial product details will be released in November, followed by commercial availability in late December. In early next year, PALIT plans to roll out “RTX Spark” AI Mini PC hardware bundled with tailored software solutions by its Thai distributor to provide plug-and-play AI systems for SMEs, POS systems, healthcare facilities, and financial institutions.
As a major First-Tier Partner of NVIDIA, PALIT designs and produces its own hardware completely in-house, from custom PCB layouts to thermal engineering. This direct manufacturing control ensures an exceptionally low defective rate (averaging below 1%) backed by a three-year warranty. PALIT highlighted that its strong supply chain alignment with NVIDIA secures sufficient GPU and memory allocation for the Thai market despite global AI-driven component shortages, supporting its ambition to secure a leading market position.
To counter rising GPU market prices and accelerate hardware upgrades, PALIT and Achiva launched a national Trade-in program. The initiative provides on-top discounts ranging from 500 to 5,000 THB when trading in older graphics cards for new models—covering past generations through high-end flagships such as the RTX 5090 series. The program is supported by over 1,000 inventory units and rolled out across nationwide retail partners, including Advice, Com7 (BaNANA), JIB, iHAVECPU, and IT City, as well as on-ground activations at gamescom asia x Thailand Game Show 2026.
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