PATTAYA, THAILAND – The Asia Pacific’s premier creative festival, ADFEST 2026, officially kicks off at the Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group, from March 19-21, 2026. This year’s event centers on the powerful theme “Human+”, exploring the synergy between human potential and technological evolution.
Human+: Putting People First in a Tech-Driven World
While global attention shifts toward AI and complex platforms, ADFEST 2026 stands firm in its conviction that true value lies in how technology empowers people. The Human+ framework amplifies essential human traits—creativity, empathy, and resilience—positioning the “+” as the energy that elevates human impact.
Vinit Suraphongchai, Chairman of ADFEST, emphasized that while the industry embraces AI, genuine inspiration and collaboration can only happen when humanity remains at the epicenter of progress.
Key Highlights and Global Participation
The festival welcomes over 770 delegates from 56 cities, featuring 61 world-class speakers across 27 sessions and 7 interactive workshops. Attendees can explore the Production Hut, Craft Hub, and immersive exhibitions of all Lotus Award entries. The event concludes with two prestigious awards ceremonies on March 20-21, unveiling winners of the ADFEST Lotus Awards and the Fabulous Five New Directors.
Grand Jury President: Yasuharu Sasaki
Leading the jury is Yasuharu Sasaki (Yasu), Global Chief Creative Officer of Dentsu Tokyo. A pioneer in interactive advertising and founder of Dentsu Lab Tokyo, Yasu brings decades of experience working with global giants like Uniqlo and Honda. He joins 56 jurors from 17 cities to oversee 21 Lotus Award categories, including the debut of the “Independent Network of the Year” Special Award.
Seamless Networking via ADFEST App
To enhance the experience, the ADFEST App provides real-time updates and access to ADFEST Connect, a dedicated platform for delegates to network and build professional relationships. As one of the top regional festivals in the WARC Creative 100 Rankings, ADFEST continues to be a vital hub for nurturing creative talent across the Asia Pacific and MENA regions.
