ADFEST 2026 continues its momentum on the second day at PEACH, Royal Cliff Hotels Group, welcoming 770 delegates from 56 cities. The festival’s central theme, “Human+,” took center stage through a series of thought-provoking sessions and interactive workshops.
The Intersection of AI and Human Intuition The day kicked off with a deep dive into the industry’s most pressing questions. Ted Lim (DIFF Creative Consultants) and Andreas Moellmann (FUTURE INC) presented “The Uncomfortable Truth about The Future of Creativity,” analyzing how AI acceleration is reshaping the creative landscape.
Global brands and agencies, including Heineken, LePub Singapore, and Dentsu Lab, showcased how deep cultural insights and neuro-technology are transforming brand campaigns into meaningful social interactions and inclusive platforms.
Strategic Collaborations and Global Branding A major highlight was the “TIGER and DRAGON” session, featuring a rare collaboration between Toyota, Honda, and Hakuhodo. Additionally, Cheil Korea shared strategies on how big tech brands can transcend technical specifications to create emotional resonance across 200 global markets.
Leading agencies like BBDO Bangkok and GUT Singapore emphasized the return to human-centric briefs, arguing that “gut instinct” often unlocks braver, more culturally resonant work than algorithms alone.
Behind the Scenes: Juries Insights The Breakout Stage offered delegates an exclusive look at the “Juries Insights.” Footage from the judging rooms provided a rare glimpse into the decision-making process for the Lotus Awards across categories such as Digital, Film Craft, Media, and PR.
Professional Excellence and Networking The festival also hosted specialized workshops, including the World Producers Summit and D&AD’s sessions on creative excellence. These interactive platforms allowed senior production leaders and creative professionals to brainstorm solutions for industry challenges and foster cross-border growth.
The three-day festival concludes on 21st March 2026. Stay updated with the latest trends and winners via #ADFEST2026 and #HumanPlus.
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